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OnetoOne.tv | Episode 2
Mobile retailing has exploded in the past year, with almost one third
of shoppers having used an m-commerce site, and the number of people completing a transaction quadrupling.
However, while mobile payments have become an important part of
Japan's economy since it was introduced in 1999, the rest of the world is yet to widely embrace m-commerce. With the 2012 London Olympics looming, the major mobile operators are planning to introduce NFC (near filed communication) widely to make purchasing transport and tickets easier. One to One Insight has conducted independent research, surveying almost 1,000 people to understand customers' attitudes towards mobile payments and ultimately their propensity to use mobile payments. This episode, hosted by Dr. Philip Rhodes, discusses consumer concerns about mobile payments and addresses whether m-commerce is the future of payments.
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SocialDash - The App that Gives You the Dashboard View of the Social You
By Seth Levine, Vice President Account Services
Admit it – you're addicted to your Klout score. You know it's true. It's ok. So are we! Or maybe it's your PeerIndex score. Or maybe it's just the number of followers you have on Twitter. Whichever it is, quantifiable measures of "social influence" have quickly become important yardsticks by which many are assessing personal and brand relevance in Social Media...
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Influence Matters
By Don Martelli, Director Social Media Strategy
Ah, social media measurement; the holy grail for those of us who are working in the space every day and have clients who continually ask the question, "well, how are we going to measure it?" Some things in social media are cut and dry: followers, friends, likes, retweets, +1's, +K's, etc. Those are tangible metrics that indicate popularity of a brand, individual or content. And while these metrics are important to track, they might not help businesses move the proverbial needle...
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Microsoft Mango: Revolutionary, or Just More Vanilla?
By Steve Spencer, SVP Strategic Technologies
Microsoft recently released an interesting video about their new Mango mobile operating system. But how revolutionary is it really, and how much does revolutionary really matter (at least to this level of differentiation) in the current Smartphone market?
Read more...
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"The Benediction" and Gestural Navigation
By Sean Cunningham, Senior Vice President Creative Director
With the proliferation of tablet devices and an ever expanding market, I have witnessed, participated in and embraced what I see as a trend toward gestural navigation. Consumers swipe their iPads, iPhones, iTouches up and down left to right (thus The Benediction), they also push, pull, poke, tap and flick sometimes with two fingers...
Read more...
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Mobile Site Review: Game
By Gurvinder Sandhu, Senior Customer Experience Consultant
The Game app was created to allow users to easily browse and purchase video games from the store. The app is currently on version 2.01. Senior Customer Experience Consultant, Gurvinder Sandhu takes an in-depth look at the user experience of the Game mobile app.
Read more...
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