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One to One perspectives
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Embrace Irrationality:
A Human- vs. Customer-Centric Approach to Marketing
A new marketing paradigm is emerging—human-centric marketing, which is an evolution of our current customer-centric approach. And it's beginning to change the way we are introduced to and form relationships with brands.
Websites, social networks, blogs, microblogging platforms, and mobile apps now allow people to have a voice. As a result, that shift has driven transparency and global access to products and services in the market. It has changed the dynamics of individual and corporate communications, which are becoming more active, micro, portable, live, informational, improvisational, and personal.
This article, written by Jeremi Karnell, CEO of One to One Global, explores human-centric marketing and how brands can better fulfill the whole needs of their customers.
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Why Facebook's Graph Rank Means So Much
By TJ Crawford, VP Product Management
After attending f8 2011 in San Francisco, I am excited about the impending changes in Facebook, and the News Feed is just the tip of the iceberg. There is one change, however, that was overshadowed by the Timeline and Custom Open Graph announcements, and that is the introduction of Graph Rank. Graph Rank will help determine how, when and where individuals see your content and actions.
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Repairing the Social Media Disconnect Between Brands and Consumers
By Eric Goldstein, Business Development Manager
Look at your Facebook, Twitter, Google+, etc. news feed. Does it increasingly feel like you're sitting in multiple rooms with hundreds, if not thousands, of people yelling at you to read their update, click their link, or play their video? The content that you want to read and engage with is usually mixed in spam and unrelated content – often from the same brand or person.
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The Diversity Behind Facebook Likes
By Andy Walden,
Account Manager
Humans naturally like to praise others. We enjoy telling people how great they did; we clap for an entertaining performance, and we admire the people we want to be like. Being social is human, and we praise one another publicly to help fill this natural need. In Facebook, this praise is not as straightforward. Many of us show our support through the "Like" button, but we follow these Pages for a variety of different reasons.
Read more...
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One to One Health Debuts Creative Reel
By Seth Levine,
Vice President/Director
One to One Health, the vertical practice group within One to One dedicated to health care and life sciences, debuted its new Creative Reel at the 2011 Connected Health Symposium held in Boston on October 20-21. The reel highlights the breadth of One to One Health's class-leading and award-winning creative work from the past several years featuring examples of work done on behalf of pharmaceutical, health care, health technology and consumer health brands.
View the reel...
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You Can't Sing on Social if You Don't Know the Words
By Steve Spencer,
General Manager
Social media can definitely be a double-edged sword. On one hand, the ability to turn your teams into large-scale, influential brand advocates who spread your message to others who then (hopefully) spread it even further, is huge. On the other hand, the fear that team members are going to say or do something stupid can be daunting.
Read more...
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