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OnetoOne.tv | Episode 1
Marketing is in the midst of another major phase shift due to the impact of digital, globalization, and changing consumer expectations.
The waves of change in how we communicate with each other means that brand relationships are becoming deeply entwined with human relationships. You are invited to enjoy OnetoOne.tv's first episode, titled Human-Centric Marketing, and listen to our firm's thought leaders discuss how this new paradigm in marketing-communications is changing the way we will all be introduced to and form relationships with brands.
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60 Day Free Trial Offer!
Connect with Consumers Inside Their Social Networks
MessageMaker Social is a web-based SaaS social CRM platform that allows brands to acquire, communicate, and engage their customers and prospects better, faster, and more effectively than by using the standard interfaces of social platforms like Facebook and Twitter.
- Simultaneous Content Publishing to One or Many Facebook Pages and Applications
- Target Messaging by Geo, Products, or Offers
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- Schedule Messaging
- Get Individual or Aggregated Reporting
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Word of Mouth and Search Results Converge with
Google +1
By Greg Slama, Associate Director Search Marketing
At a Glance: Newly launched pilot which allows searchers to recommend/share results from Paid and Organic Searches (web pages are soon to come). Currently, opt in only through www.google.com/experimental/; Requires a Google Profile page and will only appear when logged in; Sharing occurs within one's Google Network of contacts; Soon to roll out across all search results.
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Facebook Page Breakdown
By TJ Crawford, Director Product Management - MessageMaker
Almost everyone is familiar with Facebook Pages. What is not so obvious is that Facebook really has several page types. Each has a specialized purpose, with strengths and weaknesses. Understanding them will help you increase your exposure and engagement. Fan Pages – These are the most commonly known Pages, they reside within the Facebook.com interface, and are fantastic vehicles...
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The Future of the User Interface
By Sam Tilson, Customer Experience Consultant
In simplistic terms a 'user interface' is the system by which people interact with a machine. Although the concept for a graphical user interface (GUI) can be traced back to the 1930s, the ascendency of the personal computer in the 1980s brought about its realisation and also merged the boundaries between office...
Read more...
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Ten Foot Design
By Dr. Alex Dewitt, Senior Customer Experience Consultant
The blur between boundaries of interactive devices means that this year users will be using more and more devices, and will expect to be able to complete the same task on any of them. Need to book a train ticket? Do it from your PS3 whilst laying in bed, your iPhone on the tube, or...
Read more...
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Mobile Site Review: Barclay's
By Dr. Rob Johnson, Senior Customer Experience Consultant
Research in Motion's Co-CEO Jim Balsillie stated at the recent Web 2.0 Summit in San Francisco that the focus on apps on mobile devices is something of a fad. As the debate over apps vs mobile sites continues, Senior Customer Experience Consultant, Dr. Rob Johnson reviews Barclays mobile-optimized site.
Read more...
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